Loewe recently named South Korean actress Go Min-si (or Minsi Ko) as its newest brand ambassador. As a preview of her appointment, Go attended Loewe’s Fall/Winter 2025 presentation during Paris Fashion Week.
The event, held in an 18th-century mansion on Paris‘ Left Bank that was once home to fashion legend Karl Lagerfeld, was set up like an exhibition, showcasing men’s and women’s designs alongside carefully curated artworks and handcrafted design pieces.
In her statement, Go Min-si expressed her excitement and gratitude for joining Loewe, emphasizing that the brand’s commitment to art and culture deeply inspires her as she embarks on this new collaboration.
Since making her acting debut in 2016, Go Min-si has garnered critical acclaim for her roles in projects such as the Netflix thriller “Sweet Home,” “Love Alarm,” “Youth of May” and “The Frog.” Most notably, her performance in “Smugglers” won her the Best New Actress Award at the 44th Blue Dragon Film Awards. Soon, fans will see her charm in the upcoming romantic comedy “Tastefully Yours,” which will air on ENA.
Go joins a roster of ambassadors that includes Chinese stars Wang Yibo and Yang Mi, K-pop sensation Giselle from Aespa, and British actor Jamie Dornan.
