The recent unveiling of Givenchy‘s Pre-Fall 2024 collection marks a significant turning point in the luxury fashion. Matthew M. Williams, the creative force behind Givenchy since June 2020, presents his final collection for the esteemed fashion house, embodying a blend of luxury and practicality that has become synonymous with his tenure.
Williams’ approach to the Givenchy Pre-Fall 2024 collection reflects his personal style ethos. He seeks to create garments that resonate with his sense of fashion, and also fulfil a practical need in the wardrobe of the modern man. This philosophy is evident in his use of garment dyed washed silk to create items such as windbreakers, half zips and work trousers. These pieces retain a sense of luxury without shying away from practicality and comfort.
A hallmark of Williams’ work at Givenchy has been his focus on technicality and functional collaboration. The Pre-Fall 2024 collection is no exception, showcasing a partnership with American company Bogs. This collaboration has resulted in the creation of a vulcanised shoe, a project Williams has been working on for over a decade. In addition, the launch of the Nfnty hybrid shoe with a Pebax sole illustrates Givenchy’s commitment to innovation in materials and design.
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In terms of footwear, the Givenchy Pre-Fall 2024 collection is a testament to Williams’ vision. The development of the TK 360 shoe under his leadership was a milestone, as it was the first shoe patent in the history of LVMH. This achievement reflects Givenchy’s dedication to breaking new ground in the fashion industry.
The collection clearly separates menswear from womenswear, with the latter continuing Givenchy’s exploration of contemporary flou. Elements such as lace, polka dots, Breton stripes and cocoon coats merge to create a quintessentially Parisian aesthetic. This divergence between menswear and womenswear highlights Givenchy’s ability to cater to different fashion sensibilities while maintaining a cohesive brand identity.
Givenchy’s CEO, Renaud de Lesquen, describes the house’s mission as “redesigning elegance“, a concept that seems simple yet is deeply complex. Moving away from the repetition of historical elegance, Givenchy aims to capture a sense of elegance that is both elusive and inherently subjective. This challenge sets the stage for the next visionary at Givenchy, as Williams departs to focus on his own brand, 1017 ALYX 9SM.
Read more: Matthew M. Williams’ era at Givenchy to end on January 1st, 2024
©Photo: Givenchy
