The crisp mountain air and gentle rustling of freshly fallen snow set the stage for Giorgio Armani Neve’s enchanting Fall/Winter 2024 collection. This season, the renowned fashion house invites us on a journey through a winter wonderland where style and elegance blend seamlessly with the untamed beauty of alpine landscapes.
For the women’s collection, Giorgio Armani Neve has created a palette of cool, pearly hues that evoke the ethereal glow of a snow-covered mountaintop at dawn. These delicate hues dance across a range of garments, from cozy knit sweaters to sleek, insulated jackets, creating a harmonious symphony of winter-ready fashion. The men’s line, meanwhile, embraces the depth and richness of navy and chocolate, giving each piece a sense of refined sophistication.
Beyond the garments themselves, Giorgio Armani Neve has curated a selection of accessories that perfectly complement the collection. From sleek helmets and visors to high-performance skis and snowboards, each item has been meticulously designed to enhance the mountain experience while maintaining the brand’s signature aesthetic.
To bring the collection to life, select Giorgio Armani boutiques around the world – including Milan, London, Munich, Paris, St. Moritz, Tokyo, Chengdu, Chicago and Boston – will feature windows with sculptural white walls inspired by arctic landscapes, silver metal elements and striking, minimalist block-style wooden furniture. In St. Moritz, the concept will extend into the store’s interior.
As in the previous season, Giorgio Armani Neve will present its collection on the famous mountain terraces of the Alpina Hutte in St. Moritz and the Ideal 1850 in Megève. These locations will feature specially designed furniture and tableware to create a unique atmosphere. Staff will wear custom uniforms as they serve cocktails and Armani/Dolci chocolates to guests. Finally, an exclusive event will be held in St. Moritz at the end of January, at the height of the ski season, offering visitors an unforgettable and immersive Giorgio Armani experience.
As part of its ongoing commitment to the environment, Giorgio Armani Neve has once again partnered with the One Ocean Foundation to support a groundbreaking research project. This initiative aims to raise awareness of the intricate connection between mountains and oceans, focusing on the impact of pollution and climate change on these fragile ecosystems. This project has resulted in the first comprehensive mapping of glacier contamination across the Alpine region.
