The world of affordable watches just got more interesting with this latest collaboration from G-SHOCK. The Japanese brand joined forces with Channel One Sound System to create a watch that pays tribute to one of reggae culture’s most influential forces for the Notting Hill Carnival.
This partnership brings together two unlikely allies. G-SHOCK represents Japanese precision and durability. Channel One embodies the raw energy of UK reggae culture. The result is both authentic and fresh.
Channel One Sound System deserves recognition beyond the watch community. Founded in 1979 by brothers Mikey Dread and Jah T, the collective has shaped UK reggae for over four decades. They named themselves after Jamaica’s legendary Channel One studio, where countless reggae classics were recorded.
The sound system’s mission is to break barriers through reggae music. Since 1983, they have performed at the Notting Hill Carnival every year. Their presence has become integral to the annual celebration.
G-SHOCK chose the DW-6900 as the basis for this collaboration. Originally released in 1995, this model remains popular among collectors and casual wearers alike. The updated version features module 3529 technology while maintaining the classic aesthetic that made the original successful.
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The DW-6900CO-1ER incorporates Channel One’s visual identity throughout its design. Reggae-inspired color accents complement the black base. Bold Channel One graphics appear prominently on the dial and case. The overall effect is cohesive rather than cluttered.
This release pays special attention to packaging. Custom packaging houses the watch alongside a limited-edition sweatband. The sweatband serves a practical purpose during Carnival weekend, when temperatures rise and crowds gather in the streets of West London.
The release aligns perfectly with Carnival season. G-SHOCK and Channel One launched their collaboration just before the annual celebration. This strategic timing ensures maximum cultural relevance, connecting the product directly to its inspiration.
Channel One’s influence extends beyond sound system culture. Sister Nancy, whose track “Bam Bam” became a reggae anthem, appeared as a special guest at the Pre-Carnival All Nighter on August 22. Village Underground hosted the event, generating excitement for both the watch and the upcoming Carnival weekend.
The pricing strategy makes sense for both brands. Priced at £119, the DW-6900CO-1ER comfortably sits within G-SHOCK’s affordable range, remaining accessible to reggae fans who might not typically consider luxury timepieces.
The DW-6900CO-1ER will be available on officialcasio.com/uk.