Emporio Armani Fall/Winter 2024 marked a significant shift for the label, with Giorgio Armani returning to the brand’s core strengths: sophisticated tailoring and timeless elegance. After a period of experimentation, the collection saw a welcome return to flattering silhouettes, sharp jackets, and luxurious fabrics.
This strategic move aligns perfectly with current consumer trends. As many luxury shoppers tighten their belts, Armani’s focus on investment pieces that transcend seasons resonates deeply. These garments, crafted from buttery fabrics and featuring impeccably tailored shoulders, promise to endure for years to come.
The collection wasn’t just about revisiting the past; it also incorporated modern touches. The iconic berets and round sunglasses made a comeback, albeit with a fresh twist: pillbox hats perched at jaunty angles added a touch of whimsy.
Jackets reigned supreme, appearing in a variety of styles and materials, from classic gray windowpane checks to luxurious jewel-toned velvets. Eveningwear offered a touch of glamour with black jackets adorned with rosettes and sleek velvet suits.
Coats catered to diverse preferences, ranging from demure double-breasted styles reminiscent of British school uniforms to dramatic black numbers perfect for a grand entrance. For a bolder statement, dip-dyed fur chubbies and a Barbie pink leather jacket offered a playful touch.
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Beneath the layers, the collection showcased equally captivating pieces. Soft sweaters in pale aqua and fuzzy gray added a touch of texture, while sheer black skirts and dresses provided a touch of evening allure.
While some elements, like the billowy athletic trousers and the rounded-hem dress, fell short, the collection overall represented a powerful return to form for Armani, the maestro of women’s tailoring.
The show’s grand finale added a touch of magic. As models twirled under a gentle snowfall, they showcased shimmering evening looks featuring crystal-embellished blouses and flowing black skirts. The final trio of looks, adorned with celestial motifs and shimmering lunar arcs, served as a fitting culmination to Armani‘s masterful display.
Read more: Victoria De Angelis energizes Emporio Armani Underwear’s Spring/Summer 2024 campaign
©Photo: Emporio Armani
