Dua Lipa is stepping into the spotlight once again, this time as the face of Puma‘s latest campaign, Puma Speedcat. The global superstar embarks on an adventurous journey, embodying the spirit of independence and bold exploration that the Speedcat represents.
The campaign unfolds as the “Levitating” singer laces up her Puma Speedcats and embarks on a quest along endless roads that stretch to distant horizons.
Dressed in sleek, all-black, racing-inspired attire, she exudes confidence and a rebellious edge. As daylight fades, she takes the wheel of a classic car, her bright red Speedcat sneakers reflecting the fiery hues of the setting sun.
Her odyssey transforms into a nighttime race across vast desert landscapes under a canopy of stars. The journey slows to a crawl at a ramshackle roadside motel, capturing a moment of introspection in the midst of exhilarating adventure. This visual narrative reflects a desire for freedom and an embrace of the unexpected.
Originally introduced a quarter of a century ago, the Puma Speedcat returned in the summer of 2024. Its resurgence was met with enthusiasm, quickly garnering celebrity endorsements and selling out in stores. The sneaker’s racing-inspired silhouette has been reimagined through exclusive collaborations and limited editions, constantly evolving while maintaining its iconic status.
The Puma Speedcat campaign with Dua Lipa is set to ignite a new era of self-expression and adventure. Fans can get their hands on the classic “Red” and “Black” colorways as well as a fresh “Pink Blush” version starting December 5th, 2024 at puma.com, Puma flagship stores and select retailers worldwide.
