The Hoka Clifton 10 is the latest update to one of the brand’s most popular running shoes, combining its signature plush cushioning with subtle design tweaks to appeal to runners seeking comfort and durability. Known for challenging the thin-soled sneaker trend, Hoka continues to lean on its DNA of oversized midsoles, and the Clifton 10 reinforces that philosophy with upgrades tailored for both new and loyal wearers.
Since its 2014 debut, the Clifton has served as a gateway to Hoka’s world of maximalist cushioning. Sales numbers reflect its staying power – parent company Deckers reported a 23.7% jump in sales for Hoka in the third quarter of 2014, largely driven by models like the Clifton. The latest iteration refines the formula without overhauling it. “The Clifton is the first Hoka shoe many people try, often recommended by friends and family,” said Bekah Broe, HOKA’s senior director of performance footwear. “We fine-tuned the fit to make it more accessible while adding plush cushioning that lasts.”
Key updates include a redesigned upper with breathable jacquard mesh, a 3mm increase in heel-to-toe drop (now 8mm), and abrasion-resistant rubber placed in high-wear zones to extend the life of the outsole. The midsole geometry has been adjusted for a softer yet more stable ride, and the heel collar now accommodates a wider range of foot shapes. Reflective details and a double lace closure round out the functional tweaks.
Colin Ingram, Hoka’s vice president of global footwear product, emphasized the brand’s cautious approach to evolving a fan-favorite model. “There’s no need to radically change anything,” he said. “We stay close to what consumers expect from the Clifton – lightweight cushioning that doesn’t sacrifice support.” The shoe’s meta-rocker sole, a curved design that promotes smooth transitions, remains central to its identity.
While Hoka isn’t abandoning its cushion-first ethos, Ingram acknowledged the industry’s shift toward thinner soles. “We’re exploring how to interpret that trend within our line,” he said, hinting at future innovations in the brand’s “glide and fly” categories. For now, updates to the Clifton 10 focus on subtle improvements rather than reinvention. Colorways range from subdued neutrals to bold options, ensuring versatility for both training and casual wear.
Priced at $160 USD, the Hoka Clifton 10 is available worldwide through Hoka’s website, brand stores and authorized retailers. In addition to performance updates, Hoka continues to expand into lifestyle collaborations, such as its recent partnership with Marni, signaling ambitions beyond traditional running markets.
