Christian Dior Journeyed to America as early as 1947, one of his first destinations on this odyssey was Texas, whose extraordinary landscapes made a lasting impression.
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Inspired by Dior’s deep-rooted connection to this American State, Kim Jones has lassoed this legacy into today, collaborating with the Texan-born rapper, singer, songwriter, and record producer Travis Scott. Tailoring, reflecting the savoir-faire of the house, underpins the collection, with the tailleur Oblique lending a touch of formality to contrast with the sportswear elements. Travis Scott has reimagined the Dior logotype via a series of graphics, while the accessories feature a revisited Dior Oblique motif. The Saddle bag is also reinterpreted with a solid stirrup handle, while a new Dior sneaker evokes the skateboarding universe.
Exploring America through Dior’s eyes leads back to fine art: in a series of works, Kim Jones, Travis Scott and the house of Dior collaborated with celebrated US artist George Condo on a series of hand-painted shirts, in a virtuose alliance of creative visions.
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