Kim Jones, Artistic director of Dior Men, scrapped the originally planned Hong Kong runway show for the Pre-Fall 2024 collection. Instead, he unveiled the lineup through a captivating blue lookbook lensed by photographer Jackie Nickerson.
This season, Jones infuses formalwear with a delightful dose of playfulness. Overcoats shed their traditional stoicism with unexpected geometric cut-outs, while bold blue leather reimagines the classic lapel. Gone are the buttons on collared shirts, replaced by whimsical bowties that offer a flash of skin. Grey long-sleeves boast dual zippers for added versatility, catering to the modern man’s desire for functionality. Knitwear embraces duality, showcasing both the iconic Dior Oblique monogram and captivating wavy check patterns. Even accessories receive a refresh: muted saddle bags transform into sleek clutches with minimal branding, offering a touch of understated luxury.
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Jones masterfully orchestrates a harmonious blend of classic tailoring with a relaxed sensibility. Structured blazers find perfect equilibrium with baggy dress pants, creating a silhouette that’s both sophisticated and comfortable. Playful “Christian Dior” caps add a touch of casualness, while tailored shorts get a delightful twist with subtle organza peeking out from underneath. Neutral suiting takes on a contemporary edge with utilitarian handbags and colorful lace-up shoes that evoke a playful football-inspired aesthetic. The Dior Men Pre-Fall 2024 collection culminates in unexpected pairings that exemplify Jones’s penchant for pushing boundaries. Tuxedo trousers juxtaposed with hole-punched knits showcase this beautifully, creating a look that’s both audacious and undeniably stylish. Throughout, the collection champions a modern vision of menswear that seamlessly fuses polished elegance with a touch of lightheartedness.
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©Photo: Dior
