The Jimmy Choo Summer 2025 campaign, entitled “Summer Bliss The serenity and intimacy of a summer afternoon,” finds Chloë Sevigny in a sunlit bedroom, reflecting the relaxed spirit of summer. Dressed in the season’s key pieces, she exudes a relaxed confidence that perfectly matches the mood of the collection. This is the second season she has worked with the brand, reinforcing her natural fit as the face of Jimmy Choo. Her presence feels natural, her style is her own. The campaign focuses on her, surrounded by sunlight and the soft comfort of crisp sheets, an intimate sanctuary away from the heat of the city.
Creative director Sandra Choi praised Sevigny’s enduring appeal. “Chloë is not only a huge talent, but she remains eternally interesting and relevant. Her confidence combined with her playful spirit reflets the essence of the Jimmy Choo woman – she’s self-assured, intriguing and good fun!”
The collection highlights meticulous craftsmanship with fringe, hand weaving, braiding and openwork embroidery appearing throughout for a tactile presence. Intricate sangallo embroidery, a hallmark of summer style, stands out. The CINCH bag features this embroidery on tan leather and canvas or blue denim, while toffee suede and buttermilk leather versions highlight playful fringing.
Strappy sandals make a statement that nods to the brand’s heritage. The LEO style, revived from 1998, appears in elaphe-printed leather and metallic gold. The AYLA flat, a staple for warmer days, comes in chocolate suede for comfort and elegance.
Styled by Jodie Barnes and photographed by Ezra Petronio, the visuals focus on ease and grace. Hairstyling by Shiori Takahashi and make-up by Thomas de Kluyver complement the actress’ look, while Gideon Ponte’s set frames Sevigny’s serene escape and production from The Production Club.
The Jimmy Choo Summer 2025 collection is available now at jimmychoo.com and in boutiques worldwide.
