Chloé, the epitome of French elegance and femininity, launches Chloé L’Eau de Parfum Intense. This fragrance is a powerful reinvention of Chloé Signature, the brand’s best-selling fragrance.
The original Chloé Signature fragrance, built around a captivating rose oxide, was a groundbreaking creation that showcased the power of women through a campaign featuring three inspiring individuals. Now, with L’Eau de Parfum Intense, Chloé takes this concept to new heights, exploring the multifaceted nature of the rose throughout a day’s journey.
With an overdose of woods, the fragrance unfolds with notes of juicy raspberry, seductive ambroxan, warm cashmeran and earthy cedar, creating a symphony of olfactory delights. The result is a fragrance that embodies the essence of modern femininity – confident, empowered and unapologetically beautiful.
The refillable bottle design pays homage to the original, featuring the iconic grosgrain ribbon in a rich garnet hue and a sleek black and ecru label. This eco-conscious approach reflects Chloé’s commitment to sustainability without compromising on style.
The campaign for L’Eau de Parfum Intense, shot by photographer Neels Castillon, features a diverse cast of four incredible women: Arizona Muse, Malika Louback, Amrit and He Cong. United under the empowering tagline “We Blossom Together,” the campaign celebrates the strength of community and the beauty of growing together.
Set to the soulful song “Seeds” by French artist Camille, the campaign evokes a sense of hope and renewal, perfectly capturing the spirit of Chloé L’Eau de Parfum Intense.
With prices ranging from 91€ euros for a 30 ml bottle to 186 € for the generous 150 ml size, this new fragrance is accessible to a wide range of Chloé enthusiasts. It was launched exclusively at Sephora in France, followed by a national launch on August 26th and an international launch in September.
Read more: Chloé debuts dreamy Pre-Fall 2024 campaign on the streets of Paris
