As Sunday, January 22, 2023 approaches and marks the first day of the Lunar New Year of the Water Rabbit, exclusive collections dedicated to celebrating one of the world’s most important holidays are on the rise. In partnership with Warner Bros. Discovery Global Consumer Products, BOSS created a capsule collection, featuring iconic Looney Tunes characters including the mischievous and prankish anthropomorphic gray rabbit Bugs Bunny.
The collection combines images of Bugs Bunny and his friends with traditional elements of the Lunar New Year, including touches of red, synonymous with luck and prosperity in Asia. Looney Tunes slogans and a variety of graphic designs combined with the BOSS logo and monogram are also included.
In terms of apparel, the collection features a unisex bomber, a knit sweater with a rabbit intersia design (a version is also available for women), black jeans with tone-on-tone Bug Bunny embroidery, a crew neck sweater featuring Bug Bunny’s prankster head with the BOSS logo and the anthropomorphic rabbit’s catchphrase “What’s Up Doc?” T-shirts, polo shirts, sweatpants, a leather aviator jacket, hoodies, a pair of sneakers and a cap embroidered with Bug Bunny’s head and the Porky Pig’s signature slogan “That’s all folks!”.
All of these pieces are found in a black and white palette, complemented by touches of festive red and gold.
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Matteo Berrettini in BOSS on D Lui la Repubblica June 11th, 2022 by Philip Gay
The BOSS x Looney Tunes collection lands on BOSS.com and in select BOSS stores today.
