Blackpink‘s Rosé has joined forces with Puma as its new global ambassador. As part of Puma’s “Rewrite the Classics” program, Rosé will bring her unique vision and voice to the brand’s iconic silhouettes, introducing them to a new generation of fans.
Rosé‘s influence on music, fashion and culture is undeniable, making her a perfect fit for Puma’s Sportstyle category. The partnership kicked off with the Korean-New Zealand star donning the Puma Palermo, a classic low-top sneaker that she styled in her own unique way.
“I am so excited to join the Puma family. I cannot wait for my fans to join my next chapter with Puma,” said Rosé of her new role.
Joining the ranks of transformative Puma Sportstyle ambassadors such as Rihanna, A$AP Rocky, Dua Lipa and Skepta, Rosé is poised to make a significant impact on the direction of the brand. Her fresh perspective and global influence will be instrumental in redefining Puma’s classic space and appealing to a new generation of sneaker enthusiasts.
Maria Valdes, Chief Product Officer for Puma, shared her excitement about the partnership, stating, “Rosé’s remarkable influence on music, fashion, and culture globally are such an inspiration. We are thrilled to embark on this journey with her, where she will play a diverse role, leveraging her knowledge and vision to help us redefine our classic space. Her unique perspective will be instrumental in amplifying Puma’s “Rewrite the Classics” program highlighting franchises like Palermo, Speedcat, amongst others. We are delighted to welcome her to our Puma family, and we eagerly anticipate the accomplishments we will achieve together.”
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