The meeting of iconic heritage and contemporary design has never been as resplendent as in the Spring/Summer 2024 collaboration between Barbour and Erdem. Channelling the grandeur of British aristocracy, this collection bears testimony to the influence of the late Deborah, Duchess of Devonshire – a notable figure of the British jet-set and the muse behind these spellbinding designs.
Capturing the essence of the traditional waxed jacket, Erdem brings a twist to the archetype with a deconstructed trapeze coat in waxed cotton, elegantly presented in shades of olive and sand. But what truly elevates these garments are the intricate details reminiscent of chintz curtain drapes – a loving homage to Chatsworth House, the Duchess’s residence.
Erdem Moralıoğlu MBE, Artistic director, expressed his enthusiasm for the partnership, stating, “This initial collaboration with Barbour, a British brand I’ve long admired and worn, fills me with joy. My designs always aim to infuse a touch of humanity, and I sensed a genuine synergy in our craftsmanship approach. Working with a brand steeped in such remarkable history has indeed been magical.”
Echoing the sentiment, Nicola Brown, overseeing women’s fashion at Barbour, articulately conveyed her excitement, “We’re over the moon to join hands with Erdem, a standalone British couture house that’s carved its unique path in the industry. Its timeless approach to craftsmanship and quality mirrors Barbour’s values. We eagerly anticipate what is undeniably the onset of a long and cherished camaraderie between our brands.”
Indeed, the fusion of Barbour‘s rich history with Erdem’s cutting-edge creativity has ushered in a collection that not only celebrates the spirit of British aristocracy but also signals the inception of a partnership that promises many more awe-inspiring collaborations. The Spring/Summer 2024 line from Barbour and Erdem is more than a mere collection – it’s a love letter to the ageless charm and elegance of British fashion.
Read more: Erdem Spring/Summer 2024 – London Fashion Week
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