The jury for theAndam Awards 2025 has been announced, with prominent figures from the worlds of fashion, culture, art and entertainment. Now in its 36th edition, Andam remains one of the most prestigious and competitive awards in fashion.
Nathalie Dufour, founder and managing director of the award, underlined the importance of this year’s jury: “Thanks to the mentors of this edition, the 2025 Andam jury brings together a French touch emblematic of our culture.” In particular, this year’s selection underscores France’s enduring influence on fashion by inviting jurors with deep ties to French style and culture.
This year’s jury is chaired by Sidney Toledano, former CEO of Dior and LVMH Fashion Group. Joining him on the 11-strong guest jury for the 2025 edition are such luminaries as Pascal Morand, Executive President of the Fédération de la Haute Couture et de la Mode, Sarah Andelman and Loïc Prigent, the acclaimed director of fashion documentaries. They are joined by actress and author Lou Doillon, singer Lucky Love, musical artist Eddy de Pretto, art gallery founder Emmanuel Perrotin, top model and entrepreneur Liya Kebede, creative consultant Carlos Nazario, writer Sophie Fontanel and Beka Gvishiani – the brains behind the influential Stylenotcom Instagram account.
The 2025 finalists will be announced at the end of May, with the awards ceremony scheduled for June 30th. The 2025 jury is tasked with evaluating the candidates for the coveted prizes totaling €700,000 euros. The Grand Prize winner will receive 300,000 euros and the runner-up 100,000 euros. Additional prizes will be awarded to outstanding accessories labels and eco-focused fashion technology startups.
This year, AMI Alexandre Mattiussi joins the list of sponsors, a significant addition, according to Dufour: “An incredibly encouraging sign for the winners.” Mattiussi himself won the Grand Prize in 2013, and has since grown AMI into a globally successful brand.
Mentorship remains central to Andam‘s mission. Mattiussi will mentor the Pierre Bergé winner, while Sidney Toledano will mentor the Grand Prize and Special Prize winners. Dufour added, “We surrounded ourselves with ‘insiders,’ actors [of the industry] passionate about emerging fashion design [who] are conscious of its reality and the challenges young brands must face to bloom.”
