Alaïa reinforces its Parisian roots with an exceptional new flagship store at 15 Rue du Faubourg Saint-Honoré. The location is the house’s largest store in the world and its third address in the City of Light, complementing its established boutiques on Rue de Moussy and Rue de Marignan.
Renowned architects Kazuyo Sejima and Ryue Nishizawa collaborated with Creative director Pieter Mulier to create an exceptional retail environment. The result is four transparent, tubular spaces bathed in soft shades of pink, where carefully curated collections are displayed against an innovative architectural backdrop.
The boutique’s ground floor presents an artistic dialog between fashion and architecture. Signature pieces rest on sculptural podiums, transforming garments into gallery-worthy displays. The curved glass facade creates an engaging visual exchange with the historic street outside, while maintaining an intimate shopping experience inside.
Contemporary art enriches the space with carefully selected works by Ron Arad, Philippe Malouin and Diamond Stingily. A striking installation by Diamond Stingily, titled “Elephant Memory Final, 2024,” combines woven synthetic hair with galvanized steel, adding depth to the visual experience.
The mezzanine level houses Le Café Sant Ambroeus, which offers visitors a refined setting for refreshment and conversation, reflecting the family essence of Alaïa.
The flagship store stands proudly among Paris’ most prestigious fashion addresses, balancing the brand’s heritage with its evolving narrative.
