Bella Hadid returns as the face of Helmut Lang’s Pre-Fall 2020 campaign. Previously, the American top model appeared in Spring/Summer advertisements which highlighted minimal style.
In the stunning studio images , Bella morphs into her doppelgänger Carla Bruni for the 90s-inspired images captured by photographer Ethan James Green on location in New York City.
Stylist: Patti Wilson
Hair: Jimmy Paul
Make-up: Hannah Murry
Manicure: Megumi Yamamoto
- G-SHOCK and Star Wars release The Mandalorian and Grogu watch collection with a collector twist

- The PUMA CELL Geo revives 1990s cushioning with a bold geometric design

- Bucherer and H. Moser & Cie. unveil the Pioneer Tourbillon Miami limited edition with only 28 pieces











