The latest chapter in TUMI’s “Uncompromisingly Light” campaign has arrived with the launch of the TUMI 19 Degree Lite collection. Designed for travelers who refuse to sacrifice style for functionality, this line is the brand’s lightest hardside offering yet. Global ambassador and McLaren Formula 1 driver Lando Norris brings his dynamic energy to the campaign, shot against the stunning backdrop of Lake Como.
Directed by Keane Pearce Shaw and photographed by Emma Panchot, the visuals follow Norris as he moves through the magnificent grounds of Villa Erba and navigates the region’s picturesque winding roads. The film highlights the collection’s engineering – featherweight zippers and dual wheels ensure smooth mobility.
“Working and traveling with TUMI is always incredible, and this campaign made my first trip to Lake Como unforgettable,” said Norris in a statement. “Exploring the beautiful landscape was effortless with 19 Degree Lite by my side – it’s an experience I won’t soon forget.”
Creative director Victor Sanz emphasized the connection between Norris and the collection. “19 Degree Lite reflects our ongoing commitment to designing elevated travel solutions that merge performance with elegance. Lando’s seamless motion and grace – both in racing and in life – make him the ideal embodiment of this collection’s spirit.”
The new TUMI 19 Degree Lite collection includes four pieces: two carry-on options and two luggage options, priced from $795 USD to $995 USD. Available in sophisticated core colors including blush, titanium gray and black graphite, the collection also introduces seasonal shades of amber and cobalt. The campaign also features pieces from the TUMI | McLaren collaboration in “Super Grey,” as well as Harrison Alpha Bravo and Turin styles.
The TUMI 19 Degree Lite collection is available now at TUMI stores worldwide and on tumi.com. For those seeking additional content, TUMI has shared behind-the-scenes footage and exclusive features on its social media channels @TUMITravel.