The Chanel Eyewear Spring/Summer 2025 campaign strips away excess to focus on clean, black-and-white imagery that lets the eyewear shine. The French luxury house presents four recognizable faces, captured in striking portraits by photographer Karim Sadli and styled by Sheila Single, each wearing the season’s standout eyewear designs.
The campaign marks the debut of Academy Award winner Lupita Nyong’o and Pulitzer Prize-winning rapper Kendrick Lamar as brand ambassadors. They appear alongside fellow ambassadors Margaret Qualley and Nana Komatsu.
The collection nods to retro influences with bold cat-eye shapes and signature Chanel details like chain link accents. Each portrait follows a disciplined formula – the talent is dressed in black tweed ensembles against white backgrounds, allowing the eyewear to command attention.
Chanel‘s approach to the Spring/Summer 2025 eyewear campaign demonstrates an understanding that less can indeed be more. By eliminating distractions, the house creates a focused celebration of individual expression through meticulously crafted eyewear.
