Blackpink’s Jennie shines in new Chanel 25 campaign

Blackpink's Jennie takes center stage representing the Chanel 25 handbag in a fresh campaign shot by David Sims.

By
Julien Roversi
Julien Roversi, a Paris-based fashion enthusiast, is an emerging voice in footwear & fashion journalism. After studying fashion communication and media at the London College of...
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©Photo: Chanel / David Sims

French fashion house Chanel has chosen Blackpink‘s Jennie as the face of its latest Chanel 25 handbag campaign, continuing her role as brand ambassador with striking results.

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Shot by photographer David Sims and directed by Gordon von Steiner, Jennie displays her authentic charm in New York settings. The campaign captures her wandering the city streets before transitioning to a photo studio where she prepares for her official shoot.

Fine Young Cannibals’ “She Drives Me Crazy” accompanies the visuals, allowing the K-pop star to showcase her vocal skills in an intimate new light.

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Blackpink's Jennie shines in new Chanel 25 campaign
©Photo: Chanel / David Sims
Blackpink's Jennie shines in new Chanel 25 campaign
©Photo: Chanel / David Sims
Blackpink's Jennie shines in new Chanel 25 campaign
©Photo: Chanel / David Sims

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