Jimmy Choo‘s Spring/Summer 2025 campaign has found its muse in Chloë Sevigny, a figure synonymous with fearless individuality. Directed by Ezra Petronio and Lana Petrusevych of Paris-based Petronio Associates, the visuals strip away distractions to focus on Sevigny’s magnetic presence. Against minimalist backdrops, the Oscar-nominated actress channels the polished yet irreverent energy of the early 2000s – an era she helped define.
The “Hyper Glamour” collection relies on high-impact details. Sculptural bows adorn the STAZ shoe and bag line, while oversized paillettes elevate the ISA mule and BON BON bag. Key pieces like the IXIA peep-toe pump, a Sevigny red carpet favorite, nod to her decades-long relationship with the brand. She previously starred in Jimmy Choo‘s Spring/Summer 2016 campaign.
Creative director Sandra Choi praised Sevigny’s authenticity. Chloë embodies the spirit of the Jimmy Choo woman – confident, effortless and good fun – she’s alluringly comfortable in her skin possessing a strong sense of self, it’s an energy that draws you in.
“Personally, I believe the freedom of expression that fashion offers can be really powerful. Slipping on a pair of heels or reaching for your favourite bag can be transformative; you can reinvent yourself from one day to the next. To me, Jimmy Choo is constantly playing with the idea of glamour, presenting it in a fresh and modern way, exploring the emotion of the product, how it makes you feel as much as how it makes you look,” said Chloë Sevigny.
The Spring/Summer 2025 collection is available now at jimmychoo.com and in boutiques worldwide.
Director of photography: Julien Andreetti
Stylist: Jane How
Hair: Damien Boissinot
Make-up: Christelle Cocquet
Manicure: Alexandra Janowski
Set design: Giovanna Martial
Production: The Production Club
