French fashion sensation Jacquemus is taking a bold step into beauty innovation by partnering with L’Oréal. Jacquemus confirmed a minority investment from the beauty giant to fuel its retail expansion and first beauty line.
Simon Porte Jacquemus, the founder and Creative director who has transformed his brand into a global phenomenon, shares his long-held aspirations: “Fifteen years ago, I began dreaming of and creating Jacquemus, with perfume and beauty always part of my vision for the brand. Today, I am proud to continue shaping this dream with the leading beauty group, L’Oréal. I’m excited to see what the future holds for us,” he reveals, emphasizing the natural evolution of this collaboration.
The fashion house, which generated an impressive turnover of 270 million euros in 2023, is now embarking on an ambitious beauty project.
Cyril Chapuy, President of L’Oréal Luxe, is enthusiastic about the collaboration. “Jacquemus will perfectly complement L’Oréal Luxe’s portfolio of iconic brands and reinforce our worldwide leadership,” he said, praising the label’s “social first playfulness” and avant-garde appeal. The deal supports Jacquemus’ plans to open new stores in 2025 and 2026, while leveraging L’Oréal’s expertise in global beauty markets.
Known for its theatrical runway spectacles in locations such as lavender fields and the Château de Versailles, Jacquemus thrives on combining art with accessibility. And the collaboration is a sign of maturity. “I’m excited to see what the future holds for us,” said Jacquemus.
