Brunello Cucinelli has unveiled six new fragrances in its “Incanti Poetici” (“Poetic Enchantments“) collection, marking an ambitious expansion of its fragrance portfolio following the brand’s first foray into beauty last year with the launch of Brunello Cucinelli pour Femme and Brunello Cucinelli pour Homme.
Working with fragrance powerhouse Euroitalia, Brunello Cucinelli created these gender-neutral fragrances, each with its own distinctive character, in collaboration with six different master perfumers.
The collection introduces Brezza Gentile, a creation by perfumer Daphné Bugey, who previously created the first Brunello Cucinelli pour Femme. Her expertise is evident in the harmonious blend of bitter orange, patchouli and Ambrox accord.
Alberto Morillas lends his exceptional talent to Ombra Lirica, where cedar and guaiac wood blend to create an intoxicating combination enhanced by oud and volcanic olibanum. The collection continues with Vie Eteree by Benoist Lapouza, an invigorating fusion of Italian bergamot, citron and basil, complemented by notes of cardamom and cedarwood.
Mediterranean summers come alive in Soffio Zenit, where perfumer Florian Gallo expertly weaves fig, rosemary and lavender. Sogno Notturno by Quentin Bisch offers an exotic blend of sandalwood, cumin, osmanthus and vetiver, while Jordi Fernandez closes the collection with Vento Ardente, a leather accord with saffron and pepper undertones.
The packaging of these fragrances is in keeping with the brand’s aesthetic, with classic glass bottles with aluminum caps and details reminiscent of vintage colognes.
The new scents, priced at €295 euros for a 100 ml bottle. The global debut is planned for 2025. The collection will be available primarily in Brunello Cucinelli stores, along with select perfumeries and department stores such as Saks Fifth Avenue and Harrods.
