Blackpink‘s Rosé has taken the driver’s seat for Puma‘s new Speedcat campaign. The global K-pop sensation takes the wheel and ignites a new chapter for the iconic sneaker brand.
Under the blazing desert sun, Rosé begins her journey wearing the sleek “Black” Speedcat sneakers.
Paired with a shimmering silver racing jacket, she hits the open highways that lead to distant mountains.
Rosé’s road trip is not about the destination, but the freedom of the open road. She embraces spontaneity, taking unexpected detours and driving classic cars that reflect the timeless appeal of the Speedcat. Its adventures embody a spirit of unpredictability and self-expression.
Originally introduced in 1999 as a performance racing shoe, the Puma Speedcat was brought back from the archives for its 25th anniversary. Since its reintroduction in the summer of 2024, the iconic silhouette has garnered celebrity endorsements and sold-out crowds, cementing its status as a must-have sneaker.
The Puma Speedcat will be available in classic “Red” and “Black” as well as a new “Pink Blush” version starting December 5th, 2024.
