British actor Joe Locke shines as the face of AMI Alexandre Mattiussi‘s Fall/Winter 2024 campaign, bringing a youthful vibrancy to the French fashion house’s latest collection. The 20-year-old rising star, known for his role in “Heartstopper,” showcases the brand’s signature blend of classic tailoring and contemporary style.
Photographer Vitali Gelwich captures Locke in a series of striking black and white images, emphasizing the collection’s timeless appeal. The monochromatic palette serves as the perfect backdrop for the meticulously crafted garments, allowing their textures and silhouettes to shine.
Locke effortlessly presents AMI Alexandre Mattiussi’s Fall/Winter 2024 essentials, demonstrating the versatility of the pieces. A meticulously tailored striped suit accentuates his slender frame, while an oversized herringbone coat drapes gracefully over his shoulders, exemplifying the brand’s commitment to comfort and sophistication.
The campaign introduces an unexpected element by featuring Locke alongside a majestic German Mastiff. This pairing creates an intriguing visual contrast, juxtaposing the youthful energy of the actor with the imposing presence of the dog. The result is a compelling representation of AMI’s approach to accessible luxury.
©Photo: AMI Alexandre Mattiussi
