Streetwear luxury fashion brand AMIRI recently opened its second retail store in Dubai, further strengthening its presence in the Middle East. In partnership with regional ally Soho Group, the new 3,100-square-foot (288m2) store is strategically located in the prestigious Mall of Emirates and offers a unique shopping experience that seamlessly blends AMIRI’s California roots with the opulence of Dubai.
Upon entering the store, you’ll be greeted by a meticulously crafted interior that showcases AMIRI’s signature wave motif through a custom plaster facade. The space is illuminated by carefully arranged lighting that creates a mesmerizing ripple effect, immersing visitors in a captivating ambiance. The store’s design masterfully incorporates a harmonious mix of textures and materials, featuring a warm and inviting color palette that includes vibrant onyx, elegant white oak and luxurious travertine.
AMIRI’s commitment to creating a welcoming and comfortable atmosphere is evident in the store‘s lounge areas, which are adorned with modernist furniture and plush furnishings. The brand’s iconic check rug, presented in a soothing sky-blue hue, adds a touch of intimacy and charm to the space.
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To further enhance the store’s visual appeal and pay homage to its California heritage, AMIRI has collaborated with Los Angeles-based artist Jason Revok to present two custom artworks. Revok, a self-taught artist known for his unique blend of graffiti, industrial and abstract elements, created these pieces in dialogue with the site-specific works on display at AMIRI’s Rodeo flagship store. This artistic partnership not only underscores AMIRI‘s deep connection to its Californian roots, but also brings a touch of West Coast flair to the Dubai community.
Mall of the Emirates, level 2, Unit SX03B,
Sheikh Zayed Rd – Al Barsha – Al Barsha 1 – Dubai
Monday – Friday: 10am-11pm
Saturday and Sunday: 10am-12am
Tel : +971 042805796
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©Photo: AMIRI
