By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
  • Fashion News
  • Magazines
  • Collections
  • Footwear
Fashionotography - Logo Main
  • Fashion News
    Fashion NewsShow More
    Fendi Spring/Summer 2026 will debut with another coed show
    Fendi Spring/Summer 2026 will debut with another coed show
    3 days ago
    Nicole Kidman becomes Balenciaga brand ambassador
    Nicole Kidman receives 2025 Kering Women in Motion Prize at Cannes
    4 days ago
    Wonyoung of IVE is the face of the Tommy Jeans Summer 2025 campaign as Tommy Hilfiger's brand ambassador
    Wonyoung of IVE is the face of the Tommy Jeans Summer 2025 campaign as Tommy Hilfiger’s brand ambassador
    4 days ago
    Cannes 2025's strict new dress code ends naked dressing trend
    Cannes 2025’s strict new dress code ends naked dressing trend
    5 days ago
    Angelina Jolie returns to Cannes as Godmother of Trophée Chopard Award
    Angelina Jolie returns to Cannes as Godmother of Trophée Chopard Award
    5 days ago
  • Footwear
    FootwearShow More
    NN.07 reimagines the Sebago Docksides Portland with a cream-white crocodile embossed leather edition
    NN.07 reimagines the Sebago Docksides Portland with a cream-white crocodile embossed leather edition
    5 days ago
    adidas Originals and 100 Thieves present the Spring/Summer 2025 collection
    adidas Originals and 100 Thieves present the Spring/Summer 2025 collection
    6 days ago
    Loewe x On introduces Fall/Winter 2025 capsule with upgraded Cloudventure 2.0 sneaker
    Loewe x On introduces Fall/Winter 2025 capsule with upgraded Cloudventure 2.0 sneaker
    1 week ago
    Nike Air Max 95 OG "Bright Mandarin" revives 90s nostalgia with a fresh twist
    Nike Air Max 95 OG “Bright Mandarin” revives 90s nostalgia with a fresh twist
    1 week ago
    The Puma Suede is back with a luxury upgrade from Charles F. Stead
    The Puma Suede is back with a luxury upgrade from Charles F. Stead
    3 weeks ago
  • Magazines
    • Cover Stories
    • Editorial
  • Campaign
    CampaignShow More
    Wonyoung of IVE is the face of the Tommy Jeans Summer 2025 campaign as Tommy Hilfiger's brand ambassador
    Wonyoung of IVE is the face of the Tommy Jeans Summer 2025 campaign as Tommy Hilfiger’s brand ambassador
    4 days ago
    Chloë Sevigny shines (again) in the Jimmy Choo Summer 2025 campaign
    Chloë Sevigny shines (again) in the Jimmy Choo Summer 2025 campaign
    6 days ago
    Ferragamo Pre-Fall 2025 campaign is a love letter to Hollywood
    Ferragamo Pre-Fall 2025 campaign is a love letter to Hollywood
    2 weeks ago
    Lando Norris takes TUMI 19 Degree Lite to Lake Como in "Uncompromisingly Light" campaign
    Lando Norris takes TUMI 19 Degree Lite to Lake Como in “Uncompromisingly Light” campaign
    2 weeks ago
    Daisy Edgar-Jones shines in the dreamy Gucci Lido campaign for Summer 2025
    Daisy Edgar-Jones shines in the dreamy Gucci Lido campaign for Summer 2025
    2 weeks ago
  • Beauty
    BeautyShow More
    Dior Beauty South Coast Plaza flagship brings Parisian elegance to Southern California
    Dior Beauty South Coast Plaza flagship brings Parisian elegance to Southern California
    2 weeks ago
    Selena Gomez to host Rare Beauty Mental Health Summit 2025 in Los Angeles
    Selena Gomez to host Rare Beauty Mental Health Summit 2025 in Los Angeles
    3 weeks ago
    Chanel Chance Eau Splendide creates sensory paradise at The Grove in Los Angeles
    Chanel Chance Eau Splendide creates sensory paradise at The Grove in Los Angeles
    3 weeks ago
    Drake just dropped Summer Mink eau de parfum
    Drake just dropped Summer Mink eau de parfum
    3 weeks ago
    Bob Marley's legacy lives on through luxury Marley Fragrances collection
    Bob Marley’s legacy lives on through luxury Marley Fragrances collection
    4 weeks ago
  • Runway
    • Women
    • Haute Couture
    • Men
  • Watches
    WatchesShow More
    Swatch SCUBAQUA brings transparent innovation to summer dive watch collections
    Swatch SCUBAQUA brings transparent innovation to summer dive watch collections
    5 days ago
    G-SHOCK GA-V01 redefines toughness with revolutionary design
    G-SHOCK GA-V01 redefines toughness with revolutionary design
    1 week ago
    Is the TUDOR Black Bay 58 the Ultimate Vintage-Modern Hybrid Watch?
    Is the Tudor Black Bay 58 the ultimate vintage-modern hybrid watch?
    2 weeks ago
    The Breguet Classique Souscription 2025 honors a revolutionary watchmaking heritage on your wrist
    The Breguet Classique Souscription 2025 honors a revolutionary watchmaking heritage on your wrist
    2 weeks ago
    Louis Vuitton High Watchmaking 2025 unveils three bold creations
    Louis Vuitton High Watchmaking 2025 unveils three bold creations
    3 weeks ago
  • Lifestyle
    LifestyleShow More
    Starbucks and FARM Rio bring summer vibes with a colorful drinkware collection
    Starbucks and FARM Rio bring summer vibes with a colorful drinkware collection
    5 days ago
    James Perse Indie Beach brings California cool to the French Riviera
    James Perse Indie Beach brings California cool to the French Riviera
    1 week ago
    Bubble Tea meets high fashion in Heytea x Alexander Wang collaboration
    Bubble tea meets high fashion in Heytea x Alexander Wang collaboration
    1 week ago
    The hottest way to enhance your Louis Vuitton? Try Mon Monogram
    The hottest way to enhance your Louis Vuitton? Try Mon Monogram
    2 weeks ago
    This Johnnie Walker Vault x Olivier Rousteing Couture Expression bottle costs $20,000
    This Johnnie Walker Vault x Olivier Rousteing Couture Expression bottle costs $20,000
    2 weeks ago
Reading: “Reebok Impact” revolutionizes sneaker customization with AI
fashionotographyfashionotography
Font ResizerAa
  • Fashion News
  • Magazines
  • Collections
  • Footwear
Search
  • Fashion News
  • Footwear
  • Collections
  • Magazines
  • Campaign
  • Beauty
  • Timepieces
  • Lifestyle
Have an existing account? Sign In
Follow US
© 2024 Fashionotography. All Rights Reserved.

Home » Sneakers » “Reebok Impact” revolutionizes sneaker customization with AI

Footwear

“Reebok Impact” revolutionizes sneaker customization with AI

Last updated: 05/11/24
Julien Roversi
1 year ago
3 Min Read
Share
"Reebok Impact" revolutionizes sneaker customization with AI

The world of sneakers has always been about individuality, and with the launch of “Reebok Impact,” customization has reached a new peak. Reebok‘s latest innovation allows enthusiasts to transform personal photographs into unique sneaker designs through a simple interaction on Instagram. This groundbreaking feature, developed in collaboration with the AI and metaverse specialist Futureverse, offers an effortless way for shoe lovers to express themselves.

“Reebok Impact” operates on a straightforward premise: users send a photo via direct message to the “Reebok Impact” Instagram handle. The platform’s AI, powered by Futureverse, then crafts a digital rendition of a sneaker incorporating elements from the submitted image. The design covers the shoe’s upper and integrates the original photo into the sole, offering a personal touch that immortalizes cherished memories.

- Advertisement -
"Reebok Impact" revolutionizes sneaker customization with AI

Available models for this customization include the iconic Reebok Pump, Classic, and Club C. This feature stands out by providing a digital creation experience that does not require any textual description, making it accessible and user-friendly. Todd Krinsky, Reebok’s CEO, emphasized that this initiative marks a significant step in merging innovative technology with consumer interaction. “We are excited to partner with Futureverse to explore new and engaging ways to bring our brand’s ethos to a wider audience,” Krinsky stated.

Do you use Google News? You can follow your favorite media. Follow Fashionotography on Google News, by RSS or on Flipboard.

- Advertisement -

The potential of “Reebok Impact” extends beyond mere aesthetic customization. It also caters to the growing interest in digital collectibles and the metaverse. Users can create up to four digital sneakers for free, with each additional design costing $7.99 USD. These virtual shoes are not only visually appealing but are also ready for use in digital environments like Fortnite and Roblox, thanks to game-ready files that facilitate their integration.

"Reebok Impact" revolutionizes sneaker customization with AI

Futureverse cofounder Shara Senderoff described “Reebok Impact” as a fusion of technology and fashion that leverages AI to offer a dynamic customization experience. “By harnessing the power of AI, we’re providing an immersive journey of personal expression,” Senderoff explained.

- Advertisement -

Moreover, “Reebok Impact” is designed with the future in mind, promising compatibility with other virtual worlds and gaming platforms. This adaptability ensures that as the digital landscape evolves, so too will the opportunities for these customized creations.

"Reebok Impact" revolutionizes sneaker customization with AI

“Reebok Impact” also showcases potential applications of AI in fashion and consumer engagement. It represents a confluence of technology paths, from AI to the metaverse, each enhancing the other to create a richer, more interactive experience.

This initiative is part of a broader strategy by Reebok and Futureverse to integrate AI, blockchain, and metaverse technologies into consumer experiences. The ultimate goal is to create a seamless bridge between virtual innovations and physical products, potentially leading to tangible versions of the digitally designed sneakers.

Read more: Princess Diana’s off-duty chic gets a Reebok x Anine Bing collaboration

"Reebok Impact" revolutionizes sneaker customization with AI
- Advertisement -
TAGGED:SneakersFootwearReebok
Share This Article
Facebook Email Copy Link Print
What do you think?
Love0
Sad0
Happy0
Sleepy0
Angry0
Dead0
Previous Article Valentina Bellè in Bottega Veneta on D la Repubblica May 11th, 2024 by Kingsley Ifill Valentina Bellè in Bottega Veneta on D la Repubblica May 11th, 2024 by Kingsley Ifill
Next Article Ncuti Gatwa covers The Sunday Times Style May 12th, 2024 by Daniel Riera Ncuti Gatwa covers The Sunday Times Style May 12th, 2024 by Daniel Riera
TOP FIVE
Natalie Portman covers Porter Magazine May 12th, 2025 by Alexandra Nataf
Natalie Portman covers Porter Magazine May 12th, 2025 by Alexandra Nataf
Cover Stories Magazines
Julia Garner in Gucci on Elle Italia May 15th, 2025 by Adriano Russo
Julia Garner in Gucci on Elle Italia May 15th, 2025 by Adriano Russo
Cover Stories Magazines
Úrsula Corberó covers Vogue Spain May 2025 by Elizaveta Porodina
Úrsula Corberó covers Vogue Spain May 2025 by Elizaveta Porodina
Cover Stories Magazines
Evie Saunders covers The Sunday Times Style May 11th, 2025 by Brendan Freeman
Evie Saunders covers The Sunday Times Style May 11th, 2025 by Brendan Freeman
Cover Stories Magazines
Sebastian Stan covers Vanity Fair May 2025 by Norman Jean Roy
Sebastian Stan covers Vanity Fair May 2025 by Norman Jean Roy
Cover Stories Magazines
- Advertisement -

Fashionotography

  • About Us
  • Contact Us!

Legal

  • GDPR

Follow Us

Pinterest X-twitter Youtube Instagram

Our Networks

  • Essential Homme
  • Mieux vivre au quotidien
  • Hopanorama
© 2024 Fashionotography. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?