Grammy-winning artist Dua Lipa and renowned sports brand Puma make a powerful team, as showcased in their latest creation: the “Forever.Classic.” lookbook. With a selection of pieces from the expansive Puma archive, they masterfully blend the brand’s iconic history with the singer’s modern, edgy style.
After 75 years in the industry, Puma has etched a strong imprint in the realm of sports and culture, amassing a treasure trove of artifacts found in the Puma archive. In their latest venture, Puma teams up with ambassador Dua Lipa and stylist Lorenzo Posocco to breathe new life into these pieces.
The “Forever.Classic.” lookbook, a creative endeavor born from this unique collaboration, presents four classic and timeless looks, each featuring pieces chosen personally by the British artist Dua Lipa from the Puma archive.
Notably, Dua Lipa dons the iconic Puma Suede, a street style legend drawn from the archive that effortlessly blends sports and fashion. Alongside this historic model, the editorial also highlights the new Puma 180 sneaker, a ’90s skate-inspired shoe appearing in two fresh colorways.
Puma classics such as a worn leather jacket with a vintage appeal, a graphic logo tee, a sleek windbreaker, and a track jacket from the 1999 Pure Sports collection are all reinvented for modern fashion enthusiasts in this Puma-Dua Lipa collaboration.
The “Forever.Classic.” lookbook, besides being a testament to Puma‘s timeless appeal, also captures Dua Lipa’s unique style ethos. With an intimate setup, Dua Lipa casually displays her favorite Puma pieces, reflecting her personal taste and sense of fashion.
For fans and fashionistas eager to get their hands on these classic pieces, Puma’s diverse range of footwear and apparel are available at puma.com, global Puma Stores, and select retailers worldwide.
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