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Reading: Dior announces BTS member Jimin as Global Ambassador
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Home » DIOR » Dior announces BTS member Jimin as Global Ambassador

Fashion News

Dior announces BTS member Jimin as Global Ambassador

Last updated: 01/17/23
Johann Smith
2 years ago
2 Min Read
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Dior announces BTS member Jimin as Global Ambassador

French luxury fashion house, Dior, has announced the signing of Jimin, a member of South Korean boy band BTS, as a global ambassador.

The band has had a relationship with Dior since 2019, when the brand’s menswear designer, Kim Jones, created stage outfits for BTS’s “Love Yourself: Speak Yourself” world tour. BTS has also collaborated with other major brands such as McDonald’s, Coca-Cola, Samsung, and Louis Vuitton, who named them as brand ambassadors in April 2021, but this partnership has now ended.

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Dior announces BTS member Jimin as Global Ambassador

Dior’s signing of Jimin signals that each member of the band can now individually showcase their branding power. Dior stated in a statement, “The South Korean artist now embodies the spirit and singularity of Dior style, modernity with a timeless signature”.

The brand is no stranger to the influence of K-pop stars, as they previously signed Jisoo, a member of Blackpink, as a global fashion and beauty ambassador. Dior and Jisoo have achieved the highest social media engagement during Spring/Summer 2023 Paris Fashion Week, according to data and insights firm Launchmetrics.

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Dior announces BTS member Jimin as Global Ambassador

Jimin joins a group of male brand ambassadors for Dior that includes Sehun, a member of Exo, and Astro’s Cha Eun-Woo, both of whom attended the brand’s Pre-Fall 2023 show held at the pyramids of Giza in Egypt. The BTS group recently announced that they will be taking a break to pursue solo projects and fulfill their mandatory military service in South Korea.

Dior announces BTS member Jimin as Global Ambassador
Dior announces BTS member Jimin as Global Ambassador
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