French luxury house Berluti has announced the appointment of rising French actor Victor Belmondo as its brand ambassador for 2025. He is the grandson of legendary actor and New Wave icon Jean-Paul Belmondo and is of French and Italian descent.
“Victor Belmondo personifies the Berluti spirit – that fusion of heritage and modernity, elegance and audacity,” said Berluti CEO Jean-Marc Mansvelt, highlighting the perfect match between the actor and the brand’s values.

The first campaign features Belmondo wearing carefully selected pieces from Berluti’s latest collection. His wardrobe includes a sophisticated trench coat, a bright red blouson and a sleek forest green blazer, complemented by signature footwear such as New Oslo derbies and Playtime sneakers.
Commenting on his appointment, Belmondo commented, “We share common values, a dialogue between two cultures, France and Italy, which are at the heart of our identities. Berluti manages to create a perfect balance between timeless elegance and sophisticated relaxation, which is also the way I approach style.”

The collaboration marks Berluti‘s first partnership with a celebrity face since the pandemic. Previous ambassadors include Eddie Peng, Jeremy Irons and Pierre Casiraghi.
The young actor’s appointment follows his critically acclaimed performance in Gaël Morel’s “To Live, to Die, to Live Again” at the Cannes Film Festival last May, and precedes his upcoming starring role in Netflix’s “Squad 36,” which debuts on February 28th.
