In the hushed ambiance of a Parisian maison, Ashley and Mary-Kate Olsen unveiled The Row‘s Fall/Winter 2024 collection, a celebration of understated elegance and meticulous craftsmanship. The designers, renowned for their stealth-wealth aesthetic, requested a reprieve from the digital frenzy, inviting guests to immerse themselves in the present moment, unencumbered by the constant urge to capture and share.
The collection itself was a masterful display of timeless sophistication, revealing the designers’ reverence for historicism through feminine, sculptural silhouettes adorned with eclectic details. From beaded toque hats and oversized gold disc earrings to a sumptuous shearling coat accented with a red-tipped sash belt, each ensemble exuded a sense of exclusivity and quiet confidence.
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Outerwear reigned supreme, with a ladylike swing trench opening the show, followed by a beautifully wrapped chartreuse cape coat and a gray trench boasting padded shoulders and a softly ballooning back. The Row’s signature tailoring prowess manifested in a mannish black double-breasted overcoat paired with striped bloomer pants and heeled sandals, as well as a black pantsuit grounded by sneakers.
Formal wear took center stage, with a pleated corset dress and an ivory textured column sprouting feathers near the face, captivating attendees with their understated drama. Hollywood’s elite, including Greta Lee and Ayo Edebiri, have embraced The Row’s elevated offerings, demonstrating the brand’s enduring allure.
Read more: The Row Men’s Fall/Winter 2024
©Photo: The Row