The crispness of fall signals a shift in not just the weather, but also what we put on our tables. While many bakeries embrace pumpkin spice, the renowned Parisian patisserie Ladurée is forging a new path. The new Ladurée Halloween collection offers a playful yet elegant interpretation of the holiday, centering on an unexpected flavor that evokes childhood memories and autumn festivities. It’s a subtle nod to a season often defined by noise and bright colors.
This year, the brand’s iconic Napoleon frieze, a symbol of French refinement, is reimagined in a striking shade of orange. The classic pastel green boxes have been replaced with sleek black packaging tied with an orange ribbon. When you open one of these special boxes, instead of the usual rainbow of macarons, you find something much more mysterious. It’s a thoughtful presentation that sets a unique mood even before you take a bite.
At the heart of the collection is the “Mystery Macaron.” Its appearance is dramatic. Two deep black shells colored with vegetable charcoal offer no clue about the flavor within. Biting into it reveals a smooth, creamy popcorn-flavored filling. It’s not overly sweet, but it captures the warm, toasted essence of freshly made popcorn. This flavor evokes images of movie theaters and fall carnivals. This macaron is fun and challenging, inviting you to guess the flavor before discovering its secret.
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The idea of a popcorn-infused treat extends to several other creations, each with its own character. A special Halloween popcorn tart will be available for just a few days at the end of the month. It features a sweet pastry crust filled with almond cream and a unique corn praline. It is topped with popcorn and miso caramel, as well as a light corn ganache. Macadamia nuts are added for texture. The combination of sweet, savory, and nutty flavors creates a complex and satisfying dessert.
For those who prefer a simpler treat, there is also a Halloween popcorn cookie. The cookie dough is made with corn and macadamia nuts and wraps around a corn praline and black popcorn miso caramel. This rich, chewy treat offers a more direct and comforting expression of the collection’s central flavor. Both the tart and the cookie will be available from October 28th to October 31st, making them a limited-edition indulgence.
To complete the experience, Ladurée is offering a signature black latte. Available from mid-month, the drink shares the same intriguing dark hue as the macaron shells. It promises a flavor that is as surprising as it is enjoyable, offering a warm, festive beverage to accompany the sweets.
The choice of popcorn as the primary flavor is clever. It’s a taste deeply rooted in American culture, but Ladurée interprets it with French technique. This creates a bridge between the two traditions by offering a familiar flavor in a completely new, refined context. It elevates the typical Halloween candy fare to something more sophisticated and intriguing.
Acquiring these seasonal delights requires some planning. The Mystery Macaron is sold individually for €2.90. You can also purchase them in special gift boxes. A box of eight macarons is available for shipping through the online shop for €29, while a larger box of twelve is sold in boutiques for €39.
The tart is priced at €12, the cookie at €6, and the signature latte at €11.
All of these items are only available through October 31st and will disappear as quickly as the holiday itself.
