The Ludovic de Saint Sernin Spring/Summer 2025 campaign is a striking departure from traditional fashion photography. Model Paige Reifler takes center stage in a series of intimate scenes that capture the essence of early 2000s editorial style. The campaign showcases the designer’s latest collection through scenes that feel personal and provocative.
Reifler appears throughout various hotel room settings, from velvet sofas to bathroom scenes, exuding a sense of effortless confidence. Photographer Maxime La captures moments that feel both spontaneous and deliberately crafted, creating an atmosphere that draws viewers into each frame. Creative directors Lolita Jacobs and Jean-Baptiste Talbourdet-Napoleone orchestrated a visual narrative that emphasizes the brand’s minimalist approach to luxury.
The Spring/Summer 2025 collection draws inspiration from performance art, exploring themes the designer describes as “BDSM Ballet.” This concept weaves together contrasting elements to create structured yet fluid pieces. It features signature eyelet details, crystal embellishments, and an innovative use of Japanese jersey fabrics.
Key pieces include sculptural eyelet dresses that spiral around the body, handcrafted leather tops adorned with nearly 1,400 precisely placed eyelets, and crystal lattice boleros. The designer has also incorporated softer elements, such as tulle and flowing fabrics, to create movement reminiscent of performance art. These design choices reflect the brand’s commitment to craftsmanship while ensuring the clothes are wearable in everyday situations.
The campaign‘s visual approach leans heavily into nostalgia, featuring styling choices that reference early 2000s fashion trends. Brown leather pieces and low-rise denim evoke a sense of familiarity, speaking to current fashion trends. The LDS logo is strategically placed throughout the images to reinforce brand identity without overwhelming the compositions.
Paige Reifler’s styling emphasizes the collection’s versatility by showing how performance-inspired pieces can be worn in real-world settings. Hair stylist Chiao Chenet complements the campaign’s relaxed yet polished aesthetic with her styling. The result is a cohesive brand story that feels authentic.
