The Burberry’s 2025 Holiday campaign arrives with warmth, wit, and a distinctly British sense of occasion. Featuring Jennifer Saunders, Naomi Campbell, Ncuti Gatwa, Rosie Huntington-Whiteley, and footballer Son Heung-min, the campaign captures the spirit of festive togetherness through the lens of heritage and modern elegance.
Filmed in a softly lit London townhouse under the direction of John Madden, renowned for Shakespeare in Love and Operation Mincemeat, the campaign film feels less like an advertisement and more like a candid moment among friends. There are no forced gestures or exaggerated theatrics. Just laughter, last-minute preparations, and the familiar clatter of holiday cheer.
“It’s an invitation to a party for family and friends,” says Burberry Chief Creative Officer Daniel Lee, “with some great gift ideas.” His words cut through the noise of seasonal marketing, grounding the campaign in human experience rather than spectacle.
Wrapped in the Heath quilted cape in walrus brown and hemlock beige, Saunders greets each guest with the ease of someone long accustomed to commanding a room. Her corduroy collar and detachable shearling trim add a touch of practical luxury, a detail mirrored across the outerwear worn by the ensemble cast.
Naomi Campbell steps in wearing the Trerose trench coat in tundra beige. Its bow-detailed collar and antique-finish hardware refine Burberry’s archival tropes. Ncuti Gatwa wears a marsh green trench with leather-wrapped B buckles and a Burberry check lining – a subtle nod to the brand’s legacy.
Rosie Huntington-Whiteley wears the short Fitzrovia trench coat, which is made in Castleford, Yorkshire. Its fuller skirt and engraved unicorn buttons offer a fresh silhouette without discarding tradition. Son Heung-min pairs the Harrogate duffle in scout green, complete with buffalo-horn toggles, with a Harrington jacket adorned with a knitted Equestrian Knight emblem.
The campaign also showcases Burberry’s gift selections, thoughtfully curated for everyone in the family. Signature accessories, such as the Bloomsbury tote and Highlands backpack, are presented alongside classic cashmere scarves and children’s knits. The collection is rounded out by fragrances Burberry Goddess and Burberry Hero, whose scents are calibrated to evoke enduring British refinement.
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The brand’s complimentary monogramming service adds a personal touch. Customers can personalize check scarves and cashmere sweaters with up to five initials or icons stitched in a thread color of their choice. This detail transforms a seasonal purchase into a keepsake.
Burberry’s festive windows draw from the Equestrian Knight motif, a longstanding symbol of strength and optimism for the brand. Reimagined in playful holiday scenes, the displays offer a visual bridge between past and present.
In London, the partnership with Claridge’s adds another layer of tradition. Daniel Lee designed the hotel’s 2025 Christmas tree, incorporating textures and hardware from the Burberry archive. A limited-edition bauble featuring the Bell Boy Teddy Bear in Burberry check commemorates the collaboration. On the ground floor of the hotel, a pop-up shop includes a Scarf Bar and a selection of curated gifts. Even the doormen wear Burberry scarves—a small but telling sign of the brand’s immersive approach.
Across the Atlantic, Bloomingdale’s flagship store on 59th Street in New York receives similar treatment. A cottage-inspired pop-up showcases exclusive pieces and teddy bears dressed in Burberry check. For the store’s annual lighting ceremony, the façade is wrapped in an oversized Burberry check scarf – a festive emblem of craftsmanship.
What makes this campaign compelling is its restraint. There is no overreaching message or manufactured urgency. Instead, Burberry offers an attainable vision of celebration that is intimate, stylish, and generous in spirit.
This grounded elegance allows the brand to stand out in a season often drowned in noise. By placing real moments of arrival, laughter, and shared warmth at the heart of its 2025 Holiday campaign, Burberry reminds us that gift-giving is not only about objects but also about presence.
