Bell & Ross

Since its founding in 1992, Bell & Ross has redefined contemporary watchmaking by combining Swiss precision with military rigor. Born from a collaboration between designers and aerospace experts, the French brand draws its inspiration from cockpit instruments. The iconic “square within a circle” case is a functional manifesto of legibility, reliability, and water resistance. These instruments are more than just timepieces; they represent a bridge between professional necessity and aesthetic avant-garde. Bell & Ross embodies a relentless pursuit of performance, catering to those who navigate the extreme, from the depths of the ocean to the peaks of aviation.