The TAG Heuer x New Balance SuperComp Elite v5 has arrived just as marathon season is in full swing, marking one of New Balance‘s boldest moves ahead of the New York City Marathon. This collaboration signifies the union of speed and precision, two values that both brands have built their reputations on for a long time.
The SuperComp Elite v5 is already among the top-tier racing shoes, engineered for distance runners chasing their best times. With a carbon fiber plate underfoot and responsive FuelCell cushioning, the SuperComp Elite v5 competes directly with performance leaders like the Nike AlphaFly 3 and the Adidas Adizero Adios Pro 4. Its lightweight frame makes it a favorite among long-distance athletes. However, this edition offers more than just performance.
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TAG Heuer is venturing into unfamiliar territory. The Swiss brand is known for timepieces that have defined accuracy for generations, and it brings that same spirit to running footwear for the first time. The shoe arrives in a “Dream State/Midnight” colorway – a sleek mix of white and black accented by pops of vibrant green across the lining and sole. It’s both futuristic and refined — the kind of sneaker that looks as good pacing a race as it does standing still.
The partnership also extends beyond footwear. A matching TAG Heuer smartwatch accompanies the launch and retails for $2,050, underscoring the collaboration’s emphasis on high performance and precision technology. The shoe comes in men’s and women’s sizes for $280, consistent with the standard SuperComp Elite v5 model.
