Givenchy ushers in a new epoch with its Fall/Winter 2023 men’s collection, igniting the global stage with its latest advertising campaign. Graced by the arresting presence of K-pop superstar, Taeyang, Givenchy aligns with the influential power of music and fashion. The emblematic Creative director, Matthew M. Williams, ensures that every shot is imbued with a touch of minimalist allure.
As winter gales echo through the bustling streets of Seoul, a stylish collaboration unfolds. The Fall/Winter 2023 men’s campaign by Matthew M. Williams eloquently highlights the pillars of Givenchy‘s collection, with the charismatic Taeyang serving as the face of this unique endeavor. The K-pop sensation stands out, not merely as a representative, but as an embodiment of Givenchy’s reimagined ethos. He is the living testament of the brand’s pursuit of modern elegance and individualism.
“Taeyang is more than just an ambassador for Givenchy. He is a friend, an embodiment of our aesthetic. His effortless charm and modern elegance truly personify the fresh direction of our House“, Matthew M. Williams quotes in recognition of Taeyang’s invaluable contribution.
The sophisticated blend of black and white imagery emphasizes the maison’s evolution. One particular shot immortalizes Taeyang in a fine black suit, handcrafted at Givenchy’s men’s couture atelier on the Avenue George V in Paris.
The campaign takes a further leap into contemporary sophistication with Taeyang donning an earthy green overcoat, a lush turtleneck sweater, and the standout G Tears gold-finish necklace. Each piece selected from the Fall/Winter 2023 runway exudes a distinct sense of modern attitude.
A compelling seated shot allows viewers a glimpse into the season’s key element – camouflage. The image also demonstrates Williams’ adept fusion of denim with the Japanese boro “tattered and repaired” technique, reconstructed into trousers, layered under a short, tailored jacket and downy goose feather gilet.
Essential accessories, such as the gold-tone Giv-Cut earrings and G Tears necklaces and rings, along with the iconic Pandora bag in grained leather and Giv-Cut sunglasses, are effortlessly showcased by Taeyang. This campaign epitomizes Taeyang’s own persona – raw, genuine, and on the cutting edge of style – just as he is, onstage or off.
Read more: Diesel unveils new store on rue Saint Honoré in Paris
