Sydney Sweeney makes a striking debut on the cover of W Magazine’s Summer 2025 issue. The American actress channels classic pageant queen energy in a captivating editorial shot by Jacobs.
The cover image showcases Sweeney in an elegant Miu Miu dress and De Beers earrings. Her hair is styled into a voluminous bouffant, perfectly capturing the beauty queen aesthetic. “I like the feeling of transformation,” Sweeney shared during the shoot, reflecting her approach to acting and fashion.
Stylist Allia Alliata di Montereale curated an impressive wardrobe featuring pieces from fashion’s most prestigious houses. The editorial showcases designs from Celine by Hedi Slimane, McQueen, Duran Lantink, Prada, Fendi, Marc Jacobs, Balenciaga and Hermès. Each look represents a different character, ranging from a 1970s flower child in floral Céline to a leather-clad biker in Hermès boots.
The beauty team included hairstylist Jimmy Paul, make-up artist Diane Kendal, and manicurist Eri Handa. Set designer Mila Taylor-Young and production company ProdN rounded out the creative team.
