Swatch is rewriting the rules of community engagement with Swatch Rebels for Good, a platform that transforms time into creative influence. By earning “Swatch Minutes,” members across art, sports, and music can vote, participate, and help bring real, world projects to life, starting with a pilot launch in Spain this November before expanding globally.
The concept behind Swatch Rebels for Good revolves around a simple yet engaging system. You sign up and immediately begin earning a unique form of community currency called “Swatch Minutes.” You can accumulate Swatch Minutes by purchasing products or by participating in activities led by the program. The goal is to earn enough Swatch Minutes to influence the brand’s next steps. Once you have sixty Swatch Minutes, you can vote on specific projects. These initiatives cover three main pillars: art, sports, and music.
Project Ambassadors from these fields champion the various proposals. The proposals are designed to be unexpected and beneficial to the wider community. One example is a pop-up space dedicated to music where anyone can plug in and play. Another proposal centers on launching a new skate park. These are tangible efforts to make life more enjoyable and inspiring. The brand is committed to bringing the winning project from the voting round to life.
This initiative offers more than just voting rights. Members can contribute by volunteering, participating in workshops, or engaging in collaborative activities that help shape the winning idea. Your involvement earns you more Swatch Minutes and exclusive virtual badges. This creates a cycle of participation and reward that fosters genuine connections among members. Rather than just wearing a watch, you get to share experiences and create memories.
Vivian Stauffer, the CEO of Swatch, emphasized the deeper purpose of this platform. He stated, “Swatch Rebels for Good isn’t just about rewarding purchases; it’s about empowering people to take part in shaping a more creative, fun, and connected world.”
This philosophy aligns perfectly with the values that have defined Swatch since 1983. The brand has always embraced fearless innovation and positive provocation. It has a long history of supporting action sports and the arts. The Swatch Art Peace Hotel in Shanghai is a prime example of this commitment. Now, Swatch Rebels for Good brings that purpose to life in a new way. It puts the power directly in your hands.
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The program officially kicks off on November 12th, 2025, with a debut in Spain. Fans in other countries will have to wait a little longer, as the global rollout is scheduled for 2026. This staged launch allows the brand to test and refine community dynamics before opening the program to a worldwide audience.
Loyalty programs often feel cold or purely calculated. This approach feels different because it focuses on shared passions. It encourages you to look outward and contribute to something larger. Here, the currency is not just for discounts, but also for influence. You determine which creative visions become reality.
The watch world can sometimes feel insulated. We obsess over specifications and movements. Swatch reminds us that time is also about how and with whom we spend it. By turning minutes into a tool for social and creative impact, Swatch is shaking up the industry once again.
If you are in Spain, you can get involved right now. The rest of us can look forward to 2026. Visit the official website to get all the details and prepare to join the movement.