Gigi Hadid is the face of Self-Portrait‘s Fall/Winter 2022 campaign, which captures the top model roaming the streets of New York City. The image series follows the brand’s Spring/Summer 2022 visuals starring Gigi’s sister Bella Hadid.
Zoë Ghertner captured the photographs, and the blonde looks stunning in pieces from the latest collection designed by creative director Han Chong, including a golden three-piece bouclé suit set and a lace dress with rhinestone detailing.

‘’I’ve always wanted to capture a day in the life of the self-portrait woman so when exploring how best to present our Autumn/Winter 2022 collection, doing just that seemed like the perfect opportunity. Gigi was the perfect woman to bring this idea to life – free-spirited, hard working, and a true ray of sunshine – she brought an effortless energy to this campaign. It’s a very special collection for me, one deeply grounded in the core values of the house, so being able to share this story with Gigi is a true dream’’, Han Chong spoke of the campaign in a press release.
Stylist: Alex Harrington
Hair: Akki Shirakawa
Make-up: Fara Homidi



