The PUMA x KidSuper partnership has released a football-themed collection that features two distinct sneaker silhouettes. Colm Dillane’s creative vision has transformed classic PUMA designs, giving them a completely fresh look for September 2025.
The collaboration introduces a line of footwear that draws inspiration from decades of football culture. PUMA’s Brasil silhouette, introduced in the 1970s, boasts a low-profile design that initially garnered significant attention on sports fields globally. KidSuper’s redesign of this vintage model features two colorways with gum soles, showcasing distressed and faded uppers that evoke a genuine, well-loved aesthetic.
The V-S1 sneaker represents the modern era. Drawing inspiration from 2000s performance designs, this silhouette has been updated for contemporary wear with asymmetrical lacing systems and bold accent details. KidSuper has transformed the upper with a grass-textured finish that literally brings the pitch to your feet.
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The “Gaffers” campaign showcases the sneakers by placing them within the context of football coaching culture. Two archetypal coaches are pitted against each other: one is characterized by a brash and loud demeanor, while the other exudes a suave and stylish presence. The visual concept juxtaposes clipboard and cologne in a manner consistent with the distinctive style of KidSuper.
Dillane is featured in the campaign alongside a group of models. The photoshoot will take place at the new KidSuper FC pitch, a rooftop street-football space in Brooklyn that serves as the perfect backdrop for this football-inspired collection.
While footwear anchors the collection, PUMA x KidSuper extends into full lifestyle offerings. The iconic T7 tracksuit has been reimagined with KidSuper’s signature artwork and bold color blocking. The collection includes a windbreaker and a long hooded down coat, both adorned with playful doodles and the distinctive KidSuper FC branding.
The women’s collection features leggings and long-sleeve shirts that maintain the same visual theme. Accessories like the Grip Bag, beanie, and cap complete the football-inspired aesthetic.
The PUMA x KidSuper collection will be available for purchase on September 1, 2025. Sneaker aficionados can find both the Brasil and V-S1 models through PUMA.com, PUMA flagship stores, and select PUMA stockists worldwide.