Prada raises questions for its Spring/Summer 2021 campaign. Made jointly by co-creative directors Miuccia Prada and Raf Simons, this marks their first campaign together. Capturing some of the most stand-out pieces from the Spring/Summer 2021 collection, the campaign also continues to involve community through asking questions like “How is unique different from new?” and encouraging fans to answer on the label’s website.
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Marrying a minimal aesthetic with the collection’s bold colors, creative director Ferdinando Verderi shot the campaign using a 360-degree camera setup rather than a single camera setup. This approach mirrors Prada’s stated thesis behind the Spring/Summer 2021 collection, exploring ‘’the conversation between man and machine’’.
The campaign also gives us a first look at the luxury label’s upcoming menswear collection, which has been highly anticipated as it will once again see co-creative direction by Raf Simons and Miuccia Prada herself.
Answer the questions proposed for Spring/Summer 2021 on Prada’s website where you can also peruse some of the new season’s garments.
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