Men’s fashion trade show Pitti Uomo has announced Post Archive Faction as its latest guest designer. The Seoul-based label, often referred to as PAF, will present its Spring/Summer 2026 collection at a special event in Florence this June.
Founded in 2018 by Dongjoon Lim and Sookyo Jeong, PAF has quickly made a name for itself with experimental outerwear and a forward-thinking approach to sportswear. Based in Seoul, the brand stands out for its use of advanced techniques and materials. Dongjoon Lim describes Post Archive Faction as the “archive of the future.” The brand has displayed its clothing designs at Milan and Paris Fashion Week every year. The collections are available in 75 stores worldwide and directly at postarchivefaction.com.
In recent seasons, PAF has continued to challenge fashion standards by trying out new methods, fabrics, and shapes. More than just following K-pop or social media trends, the brand has created its own unique style – mixing vintage inspiration, uneven cuts, sporty details, and bold designs. The event at Pitti Uomo will also showcase what young shoppers want today, highlighting the latest trends in the global market.
Lapo Cianchi, Director of Communications and Events at Pitti Immagine, sees PAF’s participation as evidence of South Korea’s growing importance in the global fashion industry. “For several seasons now at Pitti, we’ve been paying particular attention to the culture and aesthetic of South Korea. It’s a growing market, highly significant for Italian fashion and for the fair,” Cianchi explained.
This isn’t the first time that Pitti Uomo has celebrated South Korean talent. In 2014, the fair named the Guest Country of Honor to celebrate the 130th anniversary of diplomatic relations with Italy. Post Archive Faction follows in the footsteps of recent guest designers such as MM6 Maison Margiela, Marine Serre or Setchu.
The PAF event is supported by both the fair and the Korea Creative Content Agency, which operates under the South Korean Ministry of Culture and Tourism.
With HOMME PLISSÉ ISSEY MIYAKE also set as guest of honor, Pitti Uomo 108 promises to bring the distinctive visions for menswear.
