Paris Hilton continues to cement her status as a pioneer in the celebrity-founded beauty industry with the launch of her thirtieth fragrance, aptly named “Iconic.” The new fragrance celebrates more than 20 years of successful collaboration between the entrepreneur and Parlux, the beauty manufacturer and distributor of the Paris Hilton Fragrances brand.
Paris Hilton recalls childhood memories of exploring her mother’s fragrance collection and playing with the perfumes in her boudoir. It was then that she dreamed of creating her own scent, a vision that has since grown into a multi-billion dollar empire and one of the most successful celebrity fragrance brands in the world.
For the first time, Paris Hilton has partnered exclusively with a retailer for this momentous release. While Iconic will officially hit Ulta Beauty stores nationwide on April 20th, dedicated fans can purchase the fragrance starting today at parishiltonfragrances.com. The fragrance is available in three sizes: a 100ml bottle for $80 USD, a 30ml for $48 USD and a travel-friendly 10ml for $27 USD.
The numbers behind Hilton’s fragrance empire speak volumes about its enduring appeal. According to Parlux president Lori Singer, “nine bottles of Paris Hilton Fragrances are sold worldwide every minute.” Industry analysts estimate that the brand has generated more than $2.5 billion in sales since its inception.
Hilton, now 44 and a mother of two, was ahead of her time when she launched her first fragrance in 2004, simply called “Paris Hilton.” Singer acknowledges that Paris Hilton was one of the first celebrities to build a fragrance empire, driven by her passion for fragrance and a clear vision from the beginning. Her deep love of fragrance has always been at the core of her brand.
Beyond fragrances, Hilton continues to expand her beauty portfolio with the recent announcement of Parívie, a new skincare brand under her 11:11 Media company.
