Nike has long been a champion of athletes, providing them with apparel that seamlessly integrates into their active lifestyles. Their latest offering, the Nike 24.7 collection, takes this a step further by venturing into the realm of ready-to-wear, designed specifically for the modern man who prioritizes both style and performance.
“Nike Training supports all athletes to be better – whether for sport or life,” said Jaclyn Safley, GM, Global Nike Training, Women’s. The collection showcases Nike’s commitment to excellence through innovative fabric technologies and thoughtful design elements.

Two breakthrough fabrics lead the way: ImpossiblySoft, a four-way stretch spacer knit, delivers unparalleled comfort across a range of silhouettes. PerfectStretch technology allows for effortless movement while maintaining a sophisticated look, as seen in women’s pleated skirts and men’s chino pants.
British sprint champion Dina Asher-Smith shares her perspective: “What I wear affects how I perform. The Nike 24.7 collection has really raised the bar. The fabrics feel and look soft and luxurious, and the tonal branding makes everything beautiful.” Her endorsement underscores the collection’s versatility and appeal to both professional athletes and fashion-conscious consumers.

The collection’s attention to detail is evident in subtle design elements, such as locker loops that pay tribute to Nike’s athletic heritage and internal heat-pressed product tags that feature the signature Total Orange stripe. These refined touches elevate each piece without sacrificing functionality.
Sizing inclusivity remains paramount, with women’s pieces available in Western (2XS – 2XL) and Asian (XS – 2XL) sizing options. Men’s pants offer both slim and standard fits in numeric sizing, ensuring an accurate fit for a variety of body types.
The strength of the collection is its versatility. Half zip and crew neck silhouettes transition seamlessly from the morning workout to the afternoon meeting. Women’s wide-leg trousers and woven shirts pair effortlessly with other wardrobe staples, while men’s five-pocket pants offer sophisticated comfort for demanding days.

Nike’s innovation team at the Portland-based Sports Research Lab has developed fabrics that combine performance with luxurious comfort. These technological advances allow the collection to maintain its sleek look while delivering the functionality athletes demand.
The Nike 24.7 collection is available for purchase on nike.com worldwide and will be available in select retail stores beginning January 30th.



