Supermodel and fashion icon Naomi Campbell and powerhouse brand Hugo Boss have teamed up to create ‘’Naomi x BOSS,’’ a travel-ready collection designed for the modern, sophisticated woman. Launching on Thursday, the 44-piece collection offers a blend of essential pieces with contemporary silhouettes, the brand’s signature tailoring and innovative technical fabrics.
The collection goes beyond mere aesthetics to meet the needs of the woman on the go. Key pieces include a double-breasted, pinstripe grey suit in wrinkle-free stretch wool that will keep you looking polished even after long journeys. A simple black jacket with a shawl collar and crisp white shirt, paired with matching leggings, offers a timeless yet contemporary option. Fabrics such as cashmere, cupro and jersey ensure both luxurious comfort and travel-friendly durability.
But Campbell’s vision goes beyond classic tailoring. For a playful twist, the classic trench coat is reimagined in an all-over leopard print with embossed detailing and a water-repellent finish. For those seeking a more relaxed vibe, an oversized jersey tracksuit in a leopard print offers both comfort and style.
Known for her jet-setting lifestyle, Campbell has prioritised functionality in the collection. Pieces boast anti-bacterial properties, anti-crease finishes and even de-stressing fabric properties. Even the often dreaded travel socks get a stylish makeover thanks to innovative compression fabrics used throughout the collection.
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The colour palette nods to both tradition and individuality, with black, white and almond complemented by a vibrant ‘Prince‘ purple, a tribute to the legendary musician.
More than just a model, Campbell played an active role in the development of the collection. “She had the most opinions – she knew what she wanted,” says Marco Falcioni, Senior Vice President of Creative Direction at Hugo Boss. The partnership extends beyond the capsule itself, with Campbell acting as a true business partner for the brand.
The collection will retail between $78 USD and $895 USD.
The launch of “Naomi x BOSS” marks a significant step for Hugo Boss to increase its focus on the women’s market. The category accounted for about 73 million euros in sales in the third quarter of last year, and the plan is to increase that to about 500 million euros, or about 10 percent of sales, by 2025. With Campbell’s influence and the collection’s unique blend of style and functionality, the brand hopes to attract a new generation of empowered women who are ready to take on the world with confidence and comfort.
“She’s a fashion icon and a philanthropist for the Black and LGBTQ+ communities,” says Falcioni. “And women’s empowerment is very important to Naomi. She’s 53 but the people who connect with her the most are under 30.”
The launch of the ‘’Naomi x BOSS’’ collection will be accompanied by a high-profile campaign featuring Campbell alongside models Georgia Palmer and Alton Mason. Shot by Mikael Jansson under the creative direction of Trey Laird and his agency Team Laird and styled by Jenke Ahmed Tailly, the campaign promises to capture the essence of the collection and Campbell’s dynamic personality.
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