By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
  • Fashion News
  • Magazines
  • Collections
  • Footwear
Fashionotography - Logo Main
  • Fashion News
    Fashion NewsShow More
    Angelina Jolie returns to Cannes as Godmother of Trophée Chopard Award
    Angelina Jolie returns to Cannes as Godmother of Trophée Chopard Award
    29 minutes ago
    adidas Originals and 100 Thieves present the Spring/Summer 2025 collection
    adidas Originals and 100 Thieves present the Spring/Summer 2025 collection
    1 day ago
    Loewe x On introduces Fall/Winter 2025 capsule with upgraded Cloudventure 2.0 sneaker
    Loewe x On introduces Fall/Winter 2025 capsule with upgraded Cloudventure 2.0 sneaker
    2 days ago
    Zara A Coruña store reopens for its 50th anniversary
    Zara A Coruña store reopens for its 50th anniversary
    2 days ago
    Post Archive Faction to shake up Pitti Uomo 108 this summer
    Post Archive Faction to shake up Pitti Uomo 108 this summer
    3 days ago
  • Footwear
    FootwearShow More
    adidas Originals and 100 Thieves present the Spring/Summer 2025 collection
    adidas Originals and 100 Thieves present the Spring/Summer 2025 collection
    1 day ago
    Loewe x On introduces Fall/Winter 2025 capsule with upgraded Cloudventure 2.0 sneaker
    Loewe x On introduces Fall/Winter 2025 capsule with upgraded Cloudventure 2.0 sneaker
    2 days ago
    Nike Air Max 95 OG "Bright Mandarin" revives 90s nostalgia with a fresh twist
    Nike Air Max 95 OG “Bright Mandarin” revives 90s nostalgia with a fresh twist
    4 days ago
    The Puma Suede is back with a luxury upgrade from Charles F. Stead
    The Puma Suede is back with a luxury upgrade from Charles F. Stead
    2 weeks ago
    Nike Air Max 95 "Hydrangeas" Brings Back 2000s Style For Summer 2025
    Nike Air Max 95 “Hydrangeas” brings back 2000s style for Summer 2025
    2 weeks ago
  • Magazines
    • Cover Stories
    • Editorial
  • Campaign
    CampaignShow More
    Chloë Sevigny shines (again) in the Jimmy Choo Summer 2025 campaign
    Chloë Sevigny shines (again) in the Jimmy Choo Summer 2025 campaign
    24 hours ago
    Ferragamo Pre-Fall 2025 campaign is a love letter to Hollywood
    Ferragamo Pre-Fall 2025 campaign is a love letter to Hollywood
    1 week ago
    Lando Norris takes TUMI 19 Degree Lite to Lake Como in "Uncompromisingly Light" campaign
    Lando Norris takes TUMI 19 Degree Lite to Lake Como in “Uncompromisingly Light” campaign
    1 week ago
    Daisy Edgar-Jones shines in the dreamy Gucci Lido campaign for Summer 2025
    Daisy Edgar-Jones shines in the dreamy Gucci Lido campaign for Summer 2025
    2 weeks ago
    Kendrick Lamar and Lupita Nyong'o debut in Chanel Eyewear Spring/Summer 2025 campaign
    Kendrick Lamar and Lupita Nyong’o debut in Chanel Eyewear Spring/Summer 2025 campaign
    3 weeks ago
  • Beauty
    BeautyShow More
    Dior Beauty South Coast Plaza flagship brings Parisian elegance to Southern California
    Dior Beauty South Coast Plaza flagship brings Parisian elegance to Southern California
    1 week ago
    Selena Gomez to host Rare Beauty Mental Health Summit 2025 in Los Angeles
    Selena Gomez to host Rare Beauty Mental Health Summit 2025 in Los Angeles
    2 weeks ago
    Chanel Chance Eau Splendide creates sensory paradise at The Grove in Los Angeles
    Chanel Chance Eau Splendide creates sensory paradise at The Grove in Los Angeles
    2 weeks ago
    Drake just dropped Summer Mink eau de parfum
    Drake just dropped Summer Mink eau de parfum
    2 weeks ago
    Bob Marley's legacy lives on through luxury Marley Fragrances collection
    Bob Marley’s legacy lives on through luxury Marley Fragrances collection
    3 weeks ago
  • Runway
    • Women
    • Haute Couture
    • Men
  • Watches
    WatchesShow More
    G-SHOCK GA-V01 redefines toughness with revolutionary design
    G-SHOCK GA-V01 redefines toughness with revolutionary design
    2 days ago
    Is the TUDOR Black Bay 58 the Ultimate Vintage-Modern Hybrid Watch?
    Is the Tudor Black Bay 58 the ultimate vintage-modern hybrid watch?
    7 days ago
    The Breguet Classique Souscription 2025 honors a revolutionary watchmaking heritage on your wrist
    The Breguet Classique Souscription 2025 honors a revolutionary watchmaking heritage on your wrist
    1 week ago
    Louis Vuitton High Watchmaking 2025 unveils three bold creations
    Louis Vuitton High Watchmaking 2025 unveils three bold creations
    2 weeks ago
    Rolex Oyster Perpetual welcomes new pastel shades for Spring 2025
    Rolex Oyster Perpetual welcomes new pastel shades for Spring 2025
    2 weeks ago
  • Lifestyle
    LifestyleShow More
    James Perse Indie Beach brings California cool to the French Riviera
    James Perse Indie Beach brings California cool to the French Riviera
    3 days ago
    Bubble Tea meets high fashion in Heytea x Alexander Wang collaboration
    Bubble tea meets high fashion in Heytea x Alexander Wang collaboration
    4 days ago
    The hottest way to enhance your Louis Vuitton? Try Mon Monogram
    The hottest way to enhance your Louis Vuitton? Try Mon Monogram
    1 week ago
    This Johnnie Walker Vault x Olivier Rousteing Couture Expression bottle costs $20,000
    This Johnnie Walker Vault x Olivier Rousteing Couture Expression bottle costs $20,000
    2 weeks ago
    The Audi A7L gets a high-fashion makeover by Feng Chen Wang
    The Audi A7L gets a high-fashion makeover by Feng Chen Wang
    2 weeks ago
Reading: MSGM drops exclusive capsule with milanese pastry shop Cucchi
fashionotographyfashionotography
Font ResizerAa
  • Fashion News
  • Magazines
  • Collections
  • Footwear
Search
  • Fashion News
  • Footwear
  • Collections
  • Magazines
  • Campaign
  • Beauty
  • Timepieces
  • Lifestyle
Have an existing account? Sign In
Follow US
© 2024 Fashionotography. All Rights Reserved.

Home » MSGM » MSGM drops exclusive capsule with milanese pastry shop Cucchi

Fashion News

MSGM drops exclusive capsule with milanese pastry shop Cucchi

Last updated: 12/09/22
Johann Smith
2 years ago
2 Min Read
Share
MSGM x CUCCHI

After two previous collaborations – AH18 women’s collection and Design Week 2019 with Cristina Celestino’s “Caffè Concerto Cucchi” – MSGM and the famous Milanese pastry shop Cucchi have reunited again for a new capsule for the holiday season.

The two partners chose to pay tribute to Cucchi’s signature panettone, wrapped in a special package for the occasion – panettone is the iconic Italian dessert popular during the holiday season. Made with flour, eggs, butter (lots of butter!), sugar, candied fruit and raisins, the brioche was created in the Middle Ages in Milan during the reign of Duke Ludovico Sforza.

- Advertisement -

Alongside the exclusive packaging of the brioche, MSGM and Cucchi have also created a range of clothing, adorned with the statement “Cucchi, amo“. This is a nod to the name of the Milanese pastry, but also a pun playing on words since “amo” is an abbreviation of “amore” (love, in English) while “cucchiamo“, in Italian slang, means “to flirt together“.

“In this new project, MSGM has shifted its attention to something essential that occurs every day in cafés… meetings and encounters,” says Massimo Giorgetti, founder and creative director of MSGM.

- Advertisement -

“This is a good example of synergistic collaboration because we bring our history and the name of a place of reference for the city of Milan, while MSGM offers us the opportunity to reach a world that we would not have been able to enter without a prestigious partner,” completes Laura Cucchi, the third generation of the founding family of the pastry shop.

The clothing line includes sweatshirts, t-shirts and a baseball cap, as well as limited edition lifestyle products featuring the logos of the two partners, such as an espresso cup and saucer, and a pocket tray.

- Advertisement -

You maybe interest to read:

MSGM Spring/Summer 2023 – Milan Fashion Week
MSGM Spring/Summer 2023 – Milan Fashion Week Men’s
MSGM Fall/Winter 2022 – Milan Fashion Week

MSGM x CUCCHI
MSGM x CUCCHI
MSGM x CUCCHI
MSGM x CUCCHI
MSGM x CUCCHI
MSGM x CUCCHI
MSGM x CUCCHI
MSGM x CUCCHI
MSGM x CUCCHI
MSGM x CUCCHI
MSGM x CUCCHI
MSGM x CUCCHI

The MSGM x Cucchi capsule collection is already available on it.shop-msgm.com

- Advertisement -
TAGGED:MSGMCollaboration
Share This Article
Facebook Email Copy Link Print
What do you think?
Love0
Sad0
Happy0
Sleepy0
Angry0
Dead0
Previous Article PUMA x AMI PARIS Chapter 2 AMI Alexandre Mattiussi joins Puma once again for chapter 2 of their collaboration
Next Article Kylie Jenner covers CR Fashion Book Issue 21 by Alana O'Herlihy Kylie Jenner covers CR Fashion Book Issue 21 by Alana O’Herlihy
TOP FIVE
Florence Pugh covers Harper’s Bazaar UK May 2025 by Erik Madigan Heck
Florence Pugh covers Harper’s Bazaar UK May 2025 by Erik Madigan Heck
Cover Stories Magazines
Elen Giunio covers Elle Italia May 8th, 2025 by Adriano Russo
Elen Giunio covers Elle Italia May 8th, 2025 by Adriano Russo
Cover Stories Magazines
Gucci Cruise 2026 show heads to Florence's Palazzo Settimanni
Gucci Cruise 2026 show heads to Florence’s Palazzo Settimanni
Fashion News
Merlijne Schorren by Tom Craig for Elle France May 8th, 2025
Merlijne Schorren by Tom Craig for Elle France May 8th, 2025
Editorial Magazines
Huijia Chen covers Numéro April/May 2025 by Txema Yeste
Huijia Chen covers Numéro April/May 2025 by Txema Yeste
Cover Stories Magazines
- Advertisement -

Fashionotography

  • About Us
  • Contact Us!

Legal

  • GDPR

Follow Us

Pinterest X-twitter Youtube Instagram

Our Networks

  • Essential Homme
  • Mieux vivre au quotidien
  • Hopanorama
© 2024 Fashionotography. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?