Marine Serre, a fashion brand recognized for its dedication to upcycling and its bold fashion sense, recently held its latest fashion show at the Grande Halle de la Villette. Sustainability and environmental consciousness were at the forefront of the show, with three 26-foot towers of secondhand clothing serving as a visual reminder of the environmental impact of textile waste and as a model for a zero-waste show decor. The clothes on display will be incorporated into the brand’s future collections.
Despite the show’s delay caused by Nigerian singer Burna Boy’s tardiness, the many celebrities in attendance, such as Tyga, Noah Cyrus, Soko, and G-Eazy, mingled on the darkened set. Marine Serre also opened the display to the public, with over 1,000 invitations snapped up online within a minute.
Marine Serre, the designer, stated that her brand is at a turning point, and is now attempting to bring upcycling to the mainstream. She hopes that by welcoming more people into her world, her climate change activism will gain more traction. The show included looks made from upcycled denim, household linens, t-shirts, and silk scarves. This season, the brand also introduced tote bags, and the show notes claimed that each bag needs to be used 20,000 times, or approximately 54 years of daily use, to offset its overall impact of production.
The Fall/Winter 2023 collection featured a familiar aesthetic, with archetypes reinterpreted using repurposed materials such as gray and black denim, household linens, tees, and leather. The brand’s iconic moiré fabric, which has become synonymous with the label, was crafted from recycled fishing lines and nets. The collection had a rebellious spirit, with a Motorcross-inspired tone reflected in the use of leather accessories. Tailored suiting, body-skimming patchwork, and fluffy knit designs added a touch of elegance to the runway. The designer approached silhouettes with a feminine touch, accentuating curves to create designs that were both complex and minimalistic.
