For Fall/Winter 2025, the collaboration between Spanish fashion house Loewe and Swiss performance brand On continues to evolve with a new capsule collection designed for both urban and outdoor life.
At the heart of the release is the Cloudventure 2.0 sneaker, a modern update of the original trail model for today’s lifestyle. What began as a pure outdoor shoe now seamlessly transitions to the city without sacrificing technical excellence. The redesigned upper features semi-translucent mesh overlaid with Loewe’s signature anagram, creating visual interest while maintaining breathability.
Performance remains paramount with On’s signature Cloudtec sole technology and Helion super foam, providing remarkable cushioning for extended wear. Missiongrip rubber outsoles feature an elegant marbled finish and reinforced tread elements. Available in versatile neutrals and eye-catching new colorways, including grass green and a red-blue-white combo, the line offers options for a variety of tastes. The refreshed Cloudtilt is available in electric blue and pale pink.
In addition to footwear, the Loewe x On Fall/Winter 2025 capsule expands into performance-ready apparel designed for movement and versatility. The capsule includes the lightweight ripstop Ultra Jacket, technical jersey t-shirts, shorts and accessories such as caps and socks. For women, the range includes performance tights and supportive bras, all made with advanced fabrics.
Photographed by George Eyres against the dramatic backdrop of Les Costes Males in northern Barcelona, the campaign showcases a diverse range of talent, including nunchuck artist Mana Kimura-Anderson, dancer Marie-Louise Hertog, rock climber Matthew Bell and tricker Daisuke Takahashi. Director Sam Davis captures these athletes in motion, underscoring the collection’s emphasis on performance.
Loewe x On Fall/Winter 2025 will launch online and at Casa Loewe Madrid on May 14th, followed by select retail locations worldwide on May 15th.
