Renowned fashion stylist Law Roach brings his signature flair to an unexpected collaboration with Pepsi Wild Cherry, creating a nostalgic yet modern capsule collection that celebrates bold individual style. The limited-edition range draws inspiration from 1970s roller skating culture while incorporating contemporary streetwear elements.
The carefully curated selection features statement pieces ranging from $19 USD to $199 USD, including bomber jackets adorned with custom cherry motifs, relaxed-fit denim jumpsuits and monochromatic accessories, available in sizes XS to 2XL.
“Working with Pepsi is an opportunity to merge two worlds I know so well – fashion and pop culture,” reveals Law Roach, whose creative direction has shaped countless memorable red carpet moments. “This collection is a celebration of individuality and self-expression, values that Pepsi and I share.”
Jenny Danzi, Head of Pepsi Marketing, emphasizes the brand’s cultural impact: “The Pepsi brand has been a cultural trendsetter for over 125 years, and design has always been an essential element of that journey. Between the delicious, bold flavor and eye-popping design of our Pepsi Wild Cherry and Pepsi Zero Sugar Wild Cherry, it’s no surprise it’s one of our most craved colas.”
Fashion enthusiasts can purchase pieces through pepsibylawroach.com, with shipping scheduled for January.
